As the holiday season and Black Friday in particular approaches, I'm reminded that we are by nature promoters. In the coming weeks, we're likely to tell family and friends about the brands we like, the best places to find deals, and the recipes we most recommend. Some of us will post online asking others for the best Christmas events in our area or rating our own experiences to give others insight into how they might spend their next festive weekend. We naturally share about stuff we like, Continue Reading